WallNuts
Year: 2024
Category: Branding • UI/UX • Wall Printing Technology
Scope of work
Brand Ecosystem & Visual Strategy
Defining a premium identity centered around the "Fingerprint" symbol to represent unique, personalized spaces. The system utilizes a CMYK-based palette that directly references the industrial UV printing process while ensuring high brand recall across all physical and digital touchpoints.
Strategic UI & Dual-Target Architecture
Architecting a high-contrast digital experience optimized for both B2B commercial partners and B2C residential clients. The layout implements a rigorous grid system (1440px / 393px) and a scalable Design System to maintain visual integrity across complex technical data and marketing content.
Conversion-Optimized Experience
Streamlining the user journey through a three-step "Contact-Quote-Realization" funnel designed to reduce friction and automate the inquiry process. The interface balances immersive dark aesthetics with high-legibility zones to highlight technical versatility and build brand authority.
