BAL Industry
Year: 2024
Category: UI/UX • Web Design • Industrial B2B
Scope of work
B2B UX Strategy & Architecture
Deep analysis of the industrial procurement process to restructure the information architecture. Definition of user paths for engineers and decision-makers to streamline access to machine specifications.
Hybrid UI & Design System
Development of a dynamic interface that balances immersive, dark industrial aesthetics with high-legibility light zones for technical data. Implementation of a responsive grid and the color system.
Interaction Design & Tooling
Engineering the logic for a custom quote calculator and advanced filtering forms. Designing comprehensive state behaviors (validation, error handling) to automate the initial client inquiry process.
