Shotta Apparel
Year: 2021
Category: Brand Identity • Creative Direction • Streetwear
Scope of work
Visual Identity & Custom Type
Designing heavy, geometric custom typography integrated with a signature crosshair symbol. Development of a cohesive, raw visual language and iconography system tailored for the urban streetwear market.
Apparel Graphics & Curation
Implementation of large-scale back prints and technical details that blend aggressive symbolism with modern apparel silhouettes.
Brand Collateral & Packaging
Design of a comprehensive packaging ecosystem, including custom hang tags, poly mailers, and branded tapes. Execution of an outdoor visual strategy through wild posting posters and large-format billboards to establish brand presence.
